Tuesday, October 19, 2021
HyderabadNow, customise your riding jackets via Royal Enfield’s ‘Make It Yours’ initiative

Now, customise your riding jackets via Royal Enfield’s ‘Make It Yours’ initiative

Published: 14th Oct 2021 1:00 am | Updated: 13th Oct 2021 10:30 pm

Hyderabad: For a long time riding enthusiasts have personalised their Royal Enfield apparel and gear to reflect their own style, making it their own. 

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Taking this ahead, Royal Enfield is extending the Make It yours (MiY) programme to its range of riding jackets, advocating the concept of ‘Your Adventure, Your Jacket’. This industry-first initiative has been developed carefully keeping in mind the riders’ need and comfort to provide them an enhanced riding experience.

Enthusiasts can now buy their riding jackets according to their riding needs through a new intuitive interface. They can choose through a catalogue of different components and build their jackets the way they want to. This one-of-a-kind extensive offering by the riding gear brand enables users to select riding jackets and customise them from a choice of colours, liners, and armours. Along with colour choices, the platform also offers the option to add winter and rain liners to their riding jackets.

Under the MIY riding jackets initiative, keeping safety at the forefront, consumers can add armour for impact protection to areas like the chest, shoulders, and back. Additionally, they have an option to choose between Knox and D30. All this at a great price point. 

This offering can be availed from Royal Enfield’s official online store at Store.royalenfield.com/MYO and Royal Enfield also intends to take the MIY on helmets, t-shirts, and riding jackets to its dealership stores soon.


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