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BusinessOmnichannel meat brand Nandu’s forays into Hyderabad

Omnichannel meat brand Nandu’s forays into Hyderabad

Published: 29th Nov 2021 5:48 pm

Hyderabad: Nandu’s, a hyperlocal and omni-channel meat brand, has announced its entry into the Hyderabad market, as part of its pan-India expansion strategy.

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Launched with one store at Addagutta Society, Kukatpally and a second one at KPHB Colony, Kukatpally, ready for launch in a week’s time, the Bengaluru-based company plans to set up five new stores by December 2021. Over the next year, 15 more stores are slated to be launched across Hyderabad.

The company operates over 50 stores in Bengaluru and aims to set up 300 stores across the country in the next four years with the intention of transforming the hyperlocal meat purchasing experience.

Talking about Hyderabad foray, Narendra Pasuparthy, founder, Nandu’s, said, “Whether it’s about being a zero-waste company in the making, or ensuring a fresh, safe and healthy, meat and fish to our consumers, each of our business decisions is defined by sustainability. We believe that now is the right time for us to expand our horizons. Hyderabad is the perfect market that presents new opportunities for growth and innovation.”

Nandu’s, part of the poultry company Nanda Group, plans to recruit over 150-member team in Hyderabad as it expands its store footprint across the city.

The omni-channel, fully-integrated, farm-to-fork meat brand will make its entire range of products – fresh chicken, mutton, fish and seafood, ready-to-cook / eat, ready-to-cook biryani kits, and heat-and-eat products – available in its stores across Hyderabad.

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