Paul & Shark sign up with KL Rahul

KL Rahul, one of India’s most accomplished cricketers, as the first-ever Indian athlete to be named a global ambassador

Hyderabad: Italian luxury clothing brand Paul & Shark announced its partnership with KL Rahul, one of India’s most accomplished cricketers, as the first-ever Indian athlete to be named a global ambassador.

It is a bond that transcends style, celebrating a mutual passion for Italian craftsmanship, exceptional quality, and timeless design—the defining hallmarks of the brand, the group said in a statement.

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The campaign featuring KL Rahul will go live on May 2 (today) across Paul & Shark’s global platforms and KL Rahul’s Instagram, with a special focus on India, a key market in the brand’s international distribution network.

Paul & Shark CEO Andrea Dini shares said that his group always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style make him a natural extension of our brand’s values.

“This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance,” he said.

KL Rahul said Paul & Shark would just get his style.

“The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion, too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits,” he said.