Pent-up demand more sustained, predictable now, says Kia India

The company's Vice President and Head Sales and Marketing Manohar Bhat said: "Kia has been in India for a year now and in this duration, we have closely observed the functioning of the Indian market. Although it is a very short time period to exactly predict the demand."

New Delhi: Automobile major Kia Motors India sees the pent-up demand becoming more sustained and predictable now, which is expect to drive growth.

The company’s Vice President and Head Sales and Marketing Manohar Bhat said: “Kia has been in India for a year now and in this duration, we have closely observed the functioning of the Indian market. Although it is a very short time period to exactly predict the demand.”

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“I can say that pent-up demand is now more sustained and predictable than when we started.”

It registered the highest-ever domestic sales since entry into the Indian market, with 18,676 units in September 2020.

The biggest contributor in the company’s sales was its recently launched compact SUV Sonet which recorded 9,266 unit sales in just 12 days.

“Till now, we have received almost 35,000 bookings. With a strong product like Sonet, we were expecting such feedback from the Indian consumers,” he said.

Kia’s first product for India, the Seltos recorded 9,079 unit sales.

Similarly, in August, the company had registered healthy sales figure. It had sold 10,845 units which represented 74 per cent YoY growth along with 1 lakh unit sales of Seltos in less than a year’s time.

In July, Kia became the fastest automaker in India to reach the historic milestone of 1 lakh cumulative sales with two products Seltos and Carnival in just eleven months since its first car debuted in the country.

“The automobile industry is on a revival phase from a few months now where we have seen a surge in sales numbers across brands,” Bhat said.
Not just sales but even production has picked up for the automobile manufacturer.

“Owing to the rising demand for Kia Cars, we have started operating at a double shift. The majority of our sales and supply channel is on track now which has made the operations smoother,” he added.

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