Pepperfry launches first small format studio in Hyderabad
Marks the 75th studio launch in India and the third Pepperfry studio in the city
Hyderabad: Pepperfry, furniture and home products marketplace, has introduced its first small format studio in Hyderabad. This experiential centre is a part of Pepperfry’s Accelerator Program which aims to establish over 200 studios in the next one year.
It also marks the 75th studio launch in India and the third Pepperfry studio in Hyderabad, furthering the company’s aim to penetrate niche markets and build the largest omni-channel business in the furniture and home products segment in India. South India, which forms the biggest market for Pepperfry, houses 27 studios.
The 525 sq ft studio, which is launched in partnership with Home Peddlers, is situated in a prime location at Miyapur. It offers customers a first-hand experience of a curated range of furniture and décor, which is selected from the differentiated portfolio of more than one lakh products available on Pepperfry’s website.
The studio provides a touch and feel experience for consumers to understand wood finishes and quality of big-ticket items before purchasing them. It also houses design experts that offer complementary design consultancy thereby aiding consumers in creating their dream homes.
Pepperfry has two Company Owned and Company Operated large format studios at Banjara Hills (1,880 sq ft) and Gachibowli (3,800 sq ft) in Hyderabad.
In June 2021, Pepperfry launched the Pepperfry Accelerator Program with an objective to exponentially expand Pepperfry’s offline footprint by adding one entrepreneur a day for the rest of the year. However, the big differentiator of this new programme is the xapex required by franchise partners, which is around Rs 15 lakhs, one-third as compared to the existing franchise programme.
Speaking about the launch, Amruta Gupta, business head, Pepperfry said, “We aim to be accessible to our customers through as many touch points as possible, offering great variety at great price points. And this small-format studio is yet another avenue to help us cater to our discerning consumers by helping them build their aspirational homes. Through this aggressive offline expansion, we also wish to add more partners in our journey by providing a great opportunity to budding entrepreneurs to build a profitable business.”
Srinivas Pragallapati, owner, Home Peddlers said, “Pepperfry has pioneered a truly differentiated omni-channel business and we are looking forward to participating in their journey to create the largest omni-channel home and furniture business.”
