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Pochampally receives UNWTO identity letter as best tourist village

Hyderabad: Chief Minister K Chandrashekhar Rao formally handed over the identity letter issued by United Nations World Tourism Organisation (UNWTO) recognising Bhoodan Pochampally village in Yadadri Bhongir district as one of the best tourism villages in the world. He felicitated Tourism Minister V Srinivas Goud and congratulated the Tourism department officials for their efforts in […]

By Telangana Today

Published Date - 18 January 2022, 09:36 PM

Pochampally receives UNWTO identity letter as best tourist village — Chief Minister K Chandrashekhar Rao handing over the letter from UNWTO to Tourism Minister V Srinivas Goud.

Hyderabad: Chief Minister K Chandrashekhar Rao formally handed over the identity letter issued by United Nations World Tourism Organisation (UNWTO) recognising Bhoodan Pochampally village in Yadadri Bhongir district as one of the best tourism villages in the world. He felicitated Tourism Minister V Srinivas Goud and congratulated the Tourism department officials for their efforts in getting the world-wide recognition for Pochampally village.

Telangana State Tourism Development Corporation (TSTDC) B Manohar Rao was also present.

Pochampally is popular for its exquisite sarees that are woven through a unique style called Ikat which received a Geographical Indicator (GI Status) in 2004. The sleepy town is also known as Bhoodan Pochampally to commemorate the Bhoodan movement launched by Acharya Vinobha Bhave from this village on April 18, 1951.

In November last year, the UNWTO declared Bhoodan Pochampally village as one of the best tourism villages in the world from 170 proposals received from 75 countries. The Centre recommended three villages – Kongthong in Meghalaya, Ladhpura Khas in Madhya Pradesh and Pochampally in Telangana where Pochampally bagged the UNWTO best tourism village award. The prestigious award was presented on the occasion of the 24th session of the UNWTO General Assembly on December 2 last year in Madrid, Spain.

The best tourism villages by UNWTO is a pilot project aiming to promote those villages which are outstanding examples of rural destinations and showcase good practises in line with its specified nine evaluation areas. It also aims to support villages to enhance their rural tourism potential through training and access to opportunities for improvement.

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