Samantha raises fashion quotient with Myntra’s brand campaign
Samantha will appear in two ad films promoting women’s western wear and ethnic wear.
Myntra has unveiled its latest ad films featuring its brand ambassador, Samantha Akkineni, as part of a star-studded brand campaign that was launched earlier this month. The campaign is aimed at reinforcing Myntra’s position as ‘India’s Fashion Expert’.
Samantha will appear in two ad films promoting women’s western wear and ethnic wear. The actor is a face of the Myntra brand and has been instrumental in connecting the brand with her wide fan base, since the beginning of her association with Myntra last year, in the south and beyond.
Her fashion quotient and impeccable style, along with her strong appeal among native audiences, will further help establish Myntra as the go-to destination for fashion in this region, and beyond.
The brand campaign delivers a brief, yet profound message of Myntra as India’s Fashion Expert, leaving consumers with a direct, clear, and memorable takeaway: ‘If it’s fashion, it’s Myntra’.
In the ad films, viewers witness their favourite actor Samantha being projected as a personification of the Myntra brand, as she walks them through the brand’s value propositions, with varying backgrounds and stunning looks. Samantha appears chic and classy in the films for western and ethnic wear respectively.
Speaking on the launch of the new campaign, Myntra’s brand ambassador Samantha stated, “I have been associated with Myntra for almost a year now and the experience has been nothing short of fulfilling. Fashion to me is an everyday affair, so is it for a growing number of people who are looking forward to experimenting with new looks and styles. Myntra’s know-how of the fashion needs of people and its ability to keep up with the latest trends sets it apart.”
Speaking on the launch of the ad films, Harish Narayanan, CMO, Myntra, said, “Samantha has impressed millions across the country with her talent and fashion choices. Her fashion sense is something her wide fan base, particularly in the south, aspires for, and her influence over the fashion choices of the youth is unparalleled. Being a household name in the region, Samantha will be key in bringing audiences from these regions onboard our platform.”
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