Samsung TV Plus adds ETV Network channels to boost regional FAST content in India

Samsung TV Plus has partnered with ETV Network to add four new channels—ETV News, ETV Josh, ETV Music, and ETV Comedy—expanding its regional FAST content offerings and strengthening access to high-quality Telugu entertainment for Indian audiences.

Hyderabad: Samsung TV Plus, India’s free ad-supported streaming TV (FAST) service, has expanded its content portfolio by onboarding four channels from Eenadu Television (ETV Network)—ETV News, ETV Josh, ETV Music, and ETV Comedy. The move enriches Samsung TV Plus’s catalogue of over 150 FAST channels, offering Indian viewers a broader range of high-quality, regional content.

ETV Network, a pioneering Indian broadcaster, has built a reputation across satellite and digital platforms with its news, music, youth entertainment, and comedy offerings. Over the past two decades, ETV’s programming has attracted audiences across diverse demographics.

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Kunal Mehta, General Manager of Business Development, Southeast Asia & India at Samsung TV Plus, said, “By introducing new FAST channels from the ETV Network, we aim to unlock the potential of the South Market and enhance access to the latest Telugu entertainment. This collaboration underscores our commitment to delivering exceptional value to audiences and advertisers alike.”

Bapineedu, CEO of Eenadu Television Pvt Ltd., added, “With the rapid growth of connected TVs, we are thrilled to expand our footprint on Samsung TV Plus with four FAST channels. This partnership allows us to deliver curated, high-quality content experiences and strengthens our connection with audiences across age groups.”

The partnership enhances Samsung TV Plus’s regional, arts, and music offerings, reinforcing its position as a leading destination for free premium streaming content on connected TVs. By combining ETV’s regional storytelling expertise with Samsung TV Plus’s technology-enabled platform, the collaboration sets a benchmark for redefining digital entertainment consumption in India.