Sara Ali Khan features in new ‘ITC Fiama’ TVC

The TVC is playful and weaves in the elements of joy, positivity and mood upliftment.

New Delhi: Bollywood actress Sara Ali Khan can be seen in a new television commercial (TVC) under ITC Fiama’s latest campaign.In their latest TVC, the Fiama’s brand ambassador Sara unveils Fiama gel bars. At the launch, Sara said, “Fiama personifies everything fun and vibrant for me.

My bath is my time to indulge, unwind and de-stress. I think ‘Fiama Gel Bar’ is such a unique offering by the brand. It brightens up my mood and my bath.”

The TVC is playful and weaves in the elements of joy, positivity and mood upliftment. The narrative builds on how a hectic day leaves the body, mind and skin fatigued. Sara is surprised to hear her skin echo stress. A bath with ‘Fiama Gel Bars’ uplifts her mood and leaves her skin feeling soft and moisturised.

Film Director Namita Roy Ghose said, “It was great working on Fiama once again. We love the brand’s youthfulness and pizzazz (the quality of being exciting or attractive) and vitality. It was also a great pleasure to work with Sara again and have the opportunity to encounter her unique beauty and vivacity. It makes us “Happy happy happy….!”

Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu India, “We created a campaign where ‘Fiama Gel Bathing Bars’ come to the rescue of Sara’s stressed skin. We think it’s a breezy watch that puts the ‘fun’ in functional.”