Saree Goes Global lights up New York: Indian sarees dazzle Times Square

New York: Diverse hues and varieties of India’s sarees inundated the iconic Times Square here as women from the diaspora community proudly showcased the timeless elegance, heritage and cultural diversity of the garment at a special event.

The third edition of the ‘Saree Goes Global’ event was organised by New York-based philanthropic organisation Uma Global at Times Square Sunday. Women and girls flaunted their exquisitely embroidered, painted and embellished sarees — from traditional Assamese weaves, Lucknow’s Chikankari to Banarasi Silk and splendid Kanjeevarams — reflecting the diversity of the nine-yard garment from across the length and breadth of India.

Adorning the vibrant sarees with exquisite embellishments, styles and fabrics, the women proudly showcased their collection as they waved the national flags, danced together, took pictures and shared stories about their sarees, culture and heritage.

In her message that was read out at the event, New York State Governor Kathy Hochul said the event was a celebration of the women who “positively transform our communities, while wearing sarees in proud celebration of your heritage in Times Square.”

Hochul commended Uma Global for being an “invaluable resource” for women, minorities, and business professionals. “Through diversity and inclusion programming, corporate consulting, and mentorship opportunities, Uma helps businesses and individuals create and accomplish their goals. When we empower professionals of all genders and backgrounds to succeed, we help build a future that works for all of us,” Hochul’s message said.

In her message on the occasion, Rajlakshmi Appasaheb Kadam (Consul Trade) at the Consulate General of India in New York said the saree is a living legacy of Indian art, traditions, culture and hard-working weavers. “It is a timeless unstitched drape that honours our heritage, empowers local artisans through sustainable handloom traditions, and evolves with modern fashion while preserving the rich storytelling of our ancestors across generations,” Kadam said in her message.

From the saree’s ancient roots dating back to the Indus Valley civilisation to its modern legacy where young designers are mixing old weaves with new modern cuts, women wear the saree proudly at weddings, work, and global events. It remains a zero-waste, sustainable choice for the future,” Kadam added.

On the occasion, inspiring women were honoured for their achievements and contributions to their respective fields. The honourees included Shaila Rizvi, interior designer and Creative Director of Bungalow, the acclaimed New York restaurant from Michelin-starred chef Vikas Khanna and restaurateur Jimmy Rizvi. Shaila Rizvi was honoured for her creative achievements, including her role in shaping Bungalow’s distinctive design. Mysha Rizvi, Guest Relations Manager and a beloved member of the Bungalow team, was recognised for the warmth and hospitality she brings to the celebrated restaurant.

“Seeing Times Square filled with women and girls proudly showcasing the extraordinary diversity of India’s weaves was incredibly special,” President of Uma Global Dr Rita Kakati-Shah said. “It was also wonderful to see the men proudly joining us in their ‘dhotis’. Saree Goes Global is about much more than what we wear. It is about confidence, heritage, connection, and creating a space where cultures and communities can be celebrated together.”

In a message, Dilip Chauhan, Deputy Chief Business Diversity Officer and Senior Advisor for MWBE (Minority and Women-Owned Business Enterprise) Business Opportunities, New York City Mayor’s Office of M/WBEs, said “I also want to recognise Mayor Zohran Mamdani, the first South Asian mayor, whose vision reflects that New York’s success should not be limited to a few but that opportunity should be accessible to everyone, regardless of background, culture, where they come from. Our diverse community plays an important role in strengthening our city’s economy.”

The cultural event showcased the timeless elegance of the saree through music, dance and a vibrant saree ramp walk. The program featured performances from ‘Dance X Studio’, live music and the sounds of flute and dhol. Among the highlights was a flash dance that took over Times Square, led by celebrity choreographer Jayshree Srikanth and Dance X Studio dancers, and joined by Saree Goes Global participants and members of the public.

The Ramp Walk, led by Host Committee member Garima Agrawal, showcased sarees and traditional weaves from across India, celebrating the extraordinary diversity of regional textiles, drapes, and craftsmanship.

The festivities culminated in the signature Saree Walkathon in the heart of Times Square, bringing participants, families, and supporters together in a display of cultural pride and unity.

Dr Dipti Jain, founder of the Saree Goes Global initiative in the UK, said sarees create a vibrant platform to celebrate “our shared heritage and foster a deep sense of belonging.”

Uma Global is a New York-based philanthropic organisation empowering youth and women through education, leadership development, and cross-cultural initiatives.