Say hello to superstar Amitabh Bachchan via Alexa

Amazon announced that it will feature India’s first celebrity voice on Alexa. Legendary Indian actor Amitabh Bachchan’s voice has been added to the Alexa experience on Echo devices.

Hyderabad: Are you a fan of Amitabh Bachchan and would want to know more about his life and hear him speak in your house. Worry not! You can do all this through Alexa.

Amazon announced that it will feature India’s first celebrity voice on Alexa. Legendary Indian actor Amitabh Bachchan’s voice has been added to the Alexa experience on Echo devices. Indian customers can choose Amit ji’s voice by pressing the mic icon on the Amazon shopping app and on Echo for an introductory price of Rs 149 per year.

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Just say, “Alexa, introduce me to Amitabh Bachchan” to start the purchase and interact with the actor’s voice using the wake word Amit ji. The celebrity experience features content handpicked by Bachchan — stories from his life, a selection of poems by his father, tongue twisters, motivational quotes, and more. In addition, customers can also ask for music, set alarms and get weather updates in Bachchan’s signature style. For other tasks like shopping, general information, routines, smart home control, skills, and more, there’s Alexa.

Just ask, “Amit ji, play songs from Kabhi Kabhi” or “Amitji, Sholay ke gaane bajaiye” or simply say “Amit ji, tell us a funny story” to hear some fun behind-the-scenes info. Immerse yourself in the world of poetry by just asking, “Amit ji, koi kavita sunaiye” or “Amit ji, recite Madhushala”. Add a special touch to birthday celebrations with greetings in Amitabh Bachchan’s voice – Just ask “Amit ji, it’s my birthday”.

“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and I am looking forward to hearing how they feel about this,” said Amitabh Bachchan.

Here’s how you can enable the feature:

Say “Alexa, introduce me to Amitabh Bachchan” and listen to the instructions
Confirm your purchase
Say “Alexa, enable Amit ji wake word” on Echo devices to enable this feature
On your Amazon shopping app (Android only), visit the Alexa section in the settings tab and enable “Amit ji” wake word
Ask Amit ji for music, poetry, joke, tongue twisters, and more
You can also ask “Amit ji, what can you do?” to explore more