Sesame Street Muppets debut in India
Both channels will stream a variety of content for kids aged 3-8 years and will introduce Indian kids and families to favourite global Muppet characters such as Elmo, Cookie Monster, Abby Cadabby, and many more.
New Delhi: The iconic US children’s television show ‘Sesame Street’ has made its debut in India with the launch of new YouTube channels in Hindi and Telugu – ‘Sesame Workshop’. It brings educational content featuring the colourful and furry Muppets of Sesame Street to children across India.
Both channels will stream a variety of content for kids aged 3-8 years and will introduce Indian kids and families to favourite global Muppet characters such as Elmo, Cookie Monster, Abby Cadabby, and many more.
Sonali Khan, Managing Director of Sesame Workshop – India, said: “Now more than ever, young children and families need quality early learning at homeeand the Sesame Street Muppets are here to help with the playfulness and humour for which the brand is known for around the world. With many children remaining out of school, our new YouTube channels will bring early learning to young children at a time critical to their healthy development, all at no-cost to families and accessible at any time.”
She added: “The content launching today on Sesame Workshop – India’s YouTube channels will foster children’s curiosity, learning, and healthy development, along with fun for the whole family. We know children around the world identify with Sesame Street Muppets in a powerful way, and we’re thrilled to bring friends like Elmo, Cookie Monster, and Abby Cadabby to families across India in Telugu and Hindi.”
