ShowBoat launches Social brand with pickleball venue in Khajaguda

ShowBoat has entered the consumer sports and hospitality space with ShowBoat Social and its first destination, Pickle District × Madikeri, in Khajaguda. The venue combines pickleball courts, craft coffee, food and social experiences while supporting the sport’s growth in Telangana.

Hyderabad: ShowBoat is expanding into the consumer space with the launch of ShowBoat Social, a new brand bringing sport and hospitality together. Its first experience, Pickle District × Madikeri, opened at Khajaguda, bringing together pickleball, craft coffee, food and social experiences within one destination.

The new venture, under Doppelt 11 Sports LLP, marks ShowBoat’s entry into consumer-facing sports and hospitality and represents the first step towards a larger vision of creating a network of Sport & Hospitality Boulevards across India and beyond.

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At its first destination, Pickle District brings the sporting experience through professionally designed pickleball courts, while Madikeri Craft Coffee adds the hospitality layer, creating an environment where a game can naturally extend into coffee, conversations, food and a longer social experience.

Beyond recreational play, Pickle District intends to contribute to the growth of the sport and its player community in Telangana. Sandeep Sinha, Founder, ShowBoat Social added: “It is an Innovative concept bringing together pickleball, craft coffee, food and social experiences within one destination.”