Snapchat fuels creator growth with launch of first-ever Snapchat Creator Connect in Hyderabad

Natural Star Nani's Snapchat debut marks a turning point for regional digital engagement

Hyderabad: Snapchat is strengthening its commitment to India’s thriving creator community with the launch of its first ever Snapchat Creator Connect in Hyderabad. This on-ground event aims to empower local talent, foster industry collaborations, and enhance opportunities for creators to grow their communities and monetise and scale their digital storytelling.

Celebrated actor, Nani joined the event and spoke about his upcoming movie, HIT: The Third Case and about being natural and authentic on Snapchat.

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As part of the initiative, Snapchat partnered with Hyderabad’s leading creator agencies and will establish more collaborations to support regional content creators and fuel the next generation of talent, a press release said.

Snap also reinforced its focus on educating and mentoring creators, highlighting programs like Snap School, which helps emerging talent refine their storytelling skills and leverage Snapchat’s tools to grow on the platform.

Through content enablement programs like Savvy on Snap, Snap provides customised consulting support and resources to help partners bring the best of pop culture to their Snapchat communities.

“Hyderabad is home to some of the most exciting creators in India, and we’re thrilled to launch our first-ever Snapchat Creator Connect IP here. India is undergoing a paradigm shift with Gen Z taking centre stage as Creators and Consumers,” said Saket Jha Saurabh, Director of Content and AR Partnerships, Snap Inc.