Sri Jagdamba Pearls enters lab-grown diamond market with launch of ‘Aurah’

Lab-grown diamonds are transforming the global jewellery industry, with the market projected to cross Rs.10,000 crore by 2033.

Hyderabad: Sri Jagdamba Pearls has made a foray into the lab-grown diamond (LGD) market with the launch of Aurah , a contemporary collection of lab-grown diamond jewellery designed for today’s conscious and style-forward consumer.

Tracing its roots to 1924 during the Nizam era in Hyderabad, Sri Jagdamba Pearls has grown from its first store, opened in 1975 on MG Road in Hyderabad, to a reputable name associated with quality and tradition, earning the trust of millions worldwide, a press release said.

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Lab-grown diamonds are transforming the global jewellery industry, with the market projected to cross Rs.10,000 crore by 2033. The launch of Aurah represents a harmonious blend of tradition and modernity, bringing sustainability, beauty, and affordability to the forefront of fine jewellery, the release added.