Quick commerce platforms Zepto, Swiggy Instamart and Flipkart Minutes have removed their 10-minute delivery branding following government intervention and gig worker protests, amid growing concerns over rider safety, labour rights and aggressive delivery timelines
Labour Minister Mansukh Mandaviya asked food delivery and quick-commerce platforms, including Blinkit, Zepto, Swiggy, and Zomato, to remove rigid “10-minute” delivery commitments, stressing delivery partner safety. Blinkit has complied, and other companies assured similar action across ads and social media
Blinkit has removed its 10-minute delivery claim following concerns over gig worker safety. The move comes after Labour Ministry discussions with quick-commerce platforms, even as the company maintains that faster deliveries do not pressure riders or encourage unsafe driving.
