The government said FSSAI action against certain alcohol manufacturers was due to alleged use of external flavours to mimic rum and whisky characteristics and misleading age claims. Several brands faced prohibition orders after laboratory tests found regulatory violations in sampled alcoholic beverages
The FSSAI issued notices to alcoholic beverage makers over alleged violations involving added flavours and misleading age claims. It also served notices to six beverage brands for marketing products as "energy drinks" and making claims not permitted under food safety regulations
The industry association has submitted a proposal to the Telangana government for WPI-Linked Price Escalation to allow for systematic, inflation-based adjustments
With more women entering the workforce and gaining financial independence, there has been a shift in cultural attitudes towards alcohol consumption, leading to increased consumption among women as well.
