Titled "Bat Talks for India", the AR filter will enable fans to re-create Kohli's iconic celebration after recording a century against Australia nearly two years ago by superimposing this effect on their photos and videos, and sharing it on Facebook and Instagram.
"Striking images and immersive online stories weave a journey through the festival of lights, its legends and folklore, and dive into the sights, sounds and smells of an iconic festival," the company said in a statement late on Wednesday.
