"catch-the-rain-campaign"

T Kiran Reddy, Director at Ministry of Corporate Affairs and Central Nodal Officer of Jal Shakti Abhiyan, warns of alarming groundwater depletion and urges collective action from citizens, RWAs, NGOs; advocates rainwater harvesting and community participation under 'Catch the Rain 2025' campaign

The prime minister urged that every penny of MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) funds be spent on rain water conservation till the monsoon arrives.

The campaign will be undertaken across the country, in both rural and urban areas, with the theme "catch the rain, where it falls, when it falls".

It will be launched as a 'Jan Andolan' (public movement) to take water conservation at the grassroot level through people's participation.