FMCG companies are expected to hold prices through the festive season despite rising commodity costs and geopolitical disruptions. Firms have implemented modest 2-5 per cent hikes but are prioritising volume growth, consumer demand, cost optimisation and festive-season consumption over further price increases
In a regulatory filing, M&M's Farm Equipment Sector said, effective January 1, 2021, it will increase the price of its range of tractors, across models.
