"gross-merchandise-value"

However, the average order value declined by 5 per cent in Q4 2020 as compared to same period last year, said the report by Unicommerce, an e-commerce focused supply-chain software-as-a-service

"We are on road to double our GMV every year and are aiming to hit Rs 10,000 crore in GMV by financial year 2021," Grofers founder Saurabh Kumar said.