New Delhi: Softbank backed Grofers expects to achieve Rs 10,000 crore in gross merchandise value (GMV) by March supported by a traction of around 50 lakh customers during its ongoing sale.
The company claims to have witnessed around 3 to 4 times increase in sales during its ongoing Grand Orange Bag Days (GOBD) sale.
“We are on road to double our GMV every year and are aiming to hit Rs 10,000 crore in GMV by financial year 2021,” Grofers founder Saurabh Kumar said.
GMV is the total value of merchandise sold over a period. The company is focussing on private label products to drive overall sales growth.
“During normal days basket size is Rs 1,500-1,600 and now the average basket size is Rs 2,500,” Kumar said.
Demand has gone up across grocery and staples, personal care, biscuits and snacks, kitchen and dining, household items, beverages, baby care and home furnishing segments. The company is operating in 38 cities and will be adding 10-12 cities by March, Kumar said.
“In November-December we added around 3,000 people. We hope to add around 500-100 people every month in the next 3-6 month,” Kumar said.
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