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Koushik Gold & Diamonds has launched its latest campaign featuring Jaanvi Swarup Ghattamaneni, marking her first-ever on-screen appearance. The daughter of actress–director Manjula Ghattamaneni and granddaughter of legendary actor Krishna, Jaanvi embodies a new generation of elegance and authenticity.

Buying jewelry, particularly gold, has been woven into our tradition and is viewed as customary to buy gold jewelry during the festive season.