Once limited to green tea lattes, matcha is now making waves across desserts, skincare and haircare. With its vibrant colour, distinct flavour and antioxidant properties, the Japanese tea powder has become a popular ingredient in lifestyle products and social media trends.
A new matcha jalebi fusion is generating buzz online, with food lovers split over the unusual combination. While some are eager to try the sweet-and-bitter pairing, others believe matcha should stay away from traditional Indian desserts like jalebi.
