Matcha’s appeal goes beyond the cup, enters food and beauty trends

Once limited to green tea lattes, matcha is now making waves across desserts, skincare and haircare. With its vibrant colour, distinct flavour and antioxidant properties, the Japanese tea powder has become a popular ingredient in lifestyle products and social media trends.

Hyderabad: Matcha may have first gained popularity as a vibrant green latte, but the finely ground Japanese tea powder is now influencing much more than beverages. From desserts to beauty products, matcha is finding its way into several aspects of everyday lifestyle.

Cafes are increasingly experimenting with matcha-based creations, offering everything from cheesecakes and cookies to ice cream, pancakes and soft serves. The ingredient’s distinctive flavour and striking colour have also made it a favourite among social media users looking for visually appealing treats.

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Beyond food, matcha is increasingly making its presence felt in skincare and haircare. Rich in antioxidants and known for its anti-inflammatory properties, matcha is believed to help protect the skin from environmental stressors, soothe irritation and support a healthy-looking glow. In haircare, it is valued for its nourishing properties that may help maintain scalp health and improve hair texture.

Several brands have begun introducing matcha-infused products across categories. ClayCo’s Matcha Enzyme Scrub combines matcha with pineapple and papaya extracts to gently exfoliate and clear pores. Laneige’s Matcha Bubble Tea Lip Glowy Balm offers hydration with a matcha-inspired scent, while Atulya’s Matcha Tea Shampoo and Hair Mask blend matcha with aloe vera and avocado extracts to nourish and restore hair lustre.

What started as a beverage trend is now extending into beauty routines, proving that matcha’s appeal goes far beyond the cup.