A phygital branch is a mix of digital and physicl branch where self-service and assisted service models are integrated for the convenience of customers. This is the first Phygital branch of the BoB in Telangana and second in the country. The first one was inaguurated in Mumbail in July last
The report had analysed the changing pattern of the retail market during the pandemic and brought out case studies of successful brand strategies that worked during this difficult period for businesses.
