FMCG companies are expected to hold prices through the festive season despite rising commodity costs and geopolitical disruptions. Firms have implemented modest 2-5 per cent hikes but are prioritising volume growth, consumer demand, cost optimisation and festive-season consumption over further price increases
Major FMCG companies, including Hindustan Unilever, Dabur India and Britannia Industries, are planning calibrated price hikes due to rising crude-linked inflation, packaging costs and fuel expenses. Consumers may also face reduced product grammage amid global supply-chain disruptions
