Amazon CEO Andy Jassy announced plans to expand its quick-commerce service, Amazon Now, to over 300 Indian cities. Order volumes have doubled quarterly, making it the fastest-growing e-commerce unit in the history of Amazon India
Amazon is in its most aggressive phase of expansion in India, country head Samir Kumar said, highlighting long-term investments, quick commerce growth and regulatory compliance. The company is focusing on customer experience, infrastructure expansion and strengthening its digital ecosystem
Quick commerce platforms Zepto, Swiggy Instamart and Flipkart Minutes have removed their 10-minute delivery branding following government intervention and gig worker protests, amid growing concerns over rider safety, labour rights and aggressive delivery timelines