It may be recalled that the makers of director Venkat Prabhu's film 'Maanaadu,' featuring actor Silambarasan in the lead, had re-released the superhit film earlier this year as part of the birthday celebrations of actor Silambarasan.
Producers usually try to release their movies when there are no major releases to compete with, hoping to get the audience’s attention. This drift of re-releases disrupts their plans, making it harder for these films and impacting their collections.