"royal-enfield"

The company is also planning to set up an assembly unit in Thailand in the next 6-12 months followed by Brazil in the near future

A top official claimed that in the last one month, the company is back to normal and is seeing demand happening much faster than its supply chain

The global leader in the mid-size motorcycle segment (250 cc-750 cc) on Friday announced the roll-out of a first-of-its-kind motorcycle personalisation service called Royal Enfield Make-It-Yours (MiY).

The company has witnessed the 'green shoots' of accelerated recovery in the last few months with the momentum only expected to grow further in the festive season