"selfie"

The woman Manjula Goud (32), a native of Karnataka was running a bakery and staying with her family here.

Indians are active selfie takers and sharers, and they consider filters a useful tool in enhancing their appearance and presenting their best self.

Ten years on from its launch, Instagram has evolved far beyond selfies, as it redefines "experiences" and blurs the lines between reality and someone's carefully curated personal brand.