"social-media-campaign"

Hyderabad Police Commissioner V.C. Sajjanar launched the #SafeRideChallenge, a social media initiative promoting helmet use, seat belt fastening, and peer inspiration. The campaign aims to create a viral culture of responsible driving and road safety among commuters and youth.

He was reacting to various users on Twitter lauding him for his contributions, especially in inspiring the youth with #BharatRatnaForRatanTata trending. 

The social media campaign took off over the weekend after the Proud Boys -- designated a hate group by the Southern Poverty Law Center.