Khowa prices in Hyderabad have surged to Rs 300 per kg amid festive demand, with traders expecting further hikes. Supplies from Maharashtra continue to sustain the Old City’s traditional khowa trade, which has thrived for generations through family-run shops and bulk orders from sweet shops and caterers.
A sharp increase in sugar prices is putting pressure on sweet shops, bakeries and caterers in Hyderabad ahead of Raksha Bandhan and Milad-un-Nabi. While some businesses have raised prices, others are absorbing the higher costs to retain customers.
Sugar prices have risen sharply in Mancherial, reaching around Rs 60 per kg ahead of the festive season. Consumers fear further increases, while traders attribute the rise to a supply shortage and widening gap between demand and supply
