Located just two kilometers south of Charminar is the famous Khowa Market, also known as Chandulal Khowa Bela, where the popular dairy product is sold in both bulk and retail. Khowa, also referred to as khoya, mawa, or koa, is a dairy product made by thickening whole milk or dried milk through heating in an open pan. It is commonly used in a variety of culinary preparations.
This clarifies why you might be tempted by fast food stalls as you pass by them, while feeling no such temptation when near fruit carts or juice shops.