Tamil Nadu TASMAC shops to switch to digital liquor stock ordering system
TASMAC will introduce an automated stock indent system across Tamil Nadu liquor shops from September 1, replacing manual submissions with handheld devices. The digital mechanism aims to streamline supply, reduce paperwork, prevent bottlenecks and allow supervisors to respond to local consumer demand
Chennai: Tamil Nadu’s liquor sales monopoly, the Tamil Nadu State Marketing Corporation (TASMAC), has announced a new automated indent request process for all retail shops across the state, effective September 1.
Under the new system, liquor shop supervisors will submit stock indents using dedicated handheld devices, fully replacing manual submissions.
Accordingly, consumers are expected to get their preferred brands based on sales patterns and demand in their respective areas, a senior official said on Friday.
The initiative stems from an official directive issued by TASMAC Managing Director K Nanthakumar following decisions taken at the corporation’s corporate office.
In an order, he said that, building on the complete end-to-end computerisation achieved across all 38 districts and depots in mid-2025, the technology-driven procedure aims to streamline stock distribution, eliminate paperwork and prevent supply bottlenecks.
“Under the new digital mechanism, eligibility quantities for each shop will automatically populate on the handheld device, organised by specific brands and pack sizes,” he said, adding, “While supervisors cannot reduce the system-generated base figures, they are allowed to increase stock orders by up to 20 per cent based on local demand.”
He also said supervisors would retain the flexibility to add registered brands not featured on their automated lists to cater to localised customer preferences.
“To ensure greater accountability, physical submissions at District Manager (DM) offices will be completely phased out, and final indent submissions will require mandatory One-Time Password (OTP) authentication sent to the registered mobile number of the designated shop supervisor.”
Quantities confirmed through the system will be treated as final and forwarded directly to local depots for stock dispatch, placing sole responsibility for verification on the shop supervisors.
The order further said that, ahead of September 1, TASMAC was conducting a pilot phase in which printed copies signed by district managers were being processed to monitor the system’s performance.
