The Ambassadors of Change: TAAI’s Jyoti Mayal & Her Unprecedented Success in the Tourism Industry
Through her dynamic leadership, Mayal has not only transformed the landscape of Indian tourism but has also become a powerful advocate for travel agents, women’s empowerment, sustainability, and the sector's long-term growth. Her influence on travel and tourism, both as a trailblazer and an ambassador, is a testament to the far-reaching impact one leader can have on an entire industry.
Hyderabad: In an industry as vast and complex as tourism, true leadership requires a rare combination of vision, adaptability, and unyielding dedication. Few embody these qualities more than Jyoti Mayal, the President of the Travel Agents Association of India (TAAI). Through her dynamic leadership, Mayal has not only transformed the landscape of Indian tourism but has also become a powerful advocate for travel agents, women’s empowerment, sustainability, and the sector’s long-term growth. Her influence on travel and tourism, both as a trailblazer and an ambassador, is a testament to the far-reaching impact one leader can have on an entire industry.
Leadership in Times of Crisis
Mayal’s leadership has been tested most profoundly during the COVID-19 pandemic, a period that brought the global travel industry to its knees. For a sector that relies heavily on physical movement, border openings, and international cooperation, the lockdowns and travel restrictions proved to be devastating. Yet, it was during this crisis that Jyoti Mayal proved her mettle.
Under her guidance, TAAI became a lifeline for travel agents and tour operators, advocating for policies that helped alleviate the financial burdens on businesses and individuals. One of her most notable achievements during this period was negotiating refunds for countless travellers whose plans had been disrupted by the pandemic, protecting the interests of both consumers and travel professionals. Mayal’s role in this critical process provided much-needed relief for a reeling industry, ensuring that the travel ecosystem could survive to see a post-pandemic world.
But Mayal didn’t stop there. She recognised the industry needed to evolve to meet the challenges of a changing global environment beyond immediate relief. She spearheaded several skilling and upskilling programs in collaboration with the Ministry of Tourism, enabling TAAI members to enhance their skills and adapt to the new normal. These initiatives have had a lasting impact on the industry, equipping professionals with the tools they need to thrive in an increasingly digital and competitive marketplace.
A Strong Voice in Policy-Making
Beyond the pandemic, Jyoti Mayal’s leadership has extended to shaping long-term policies that will continue to influence the industry for years. Her tireless advocacy for the travel and tourism sector has seen her collaborate with key government ministries, including the Ministry of Civil Aviation and Finance. Her efforts in these spaces have resulted in significant advancements, such as revisions in visa policies, consumer protection regulations, and ongoing discussions about reducing GST for travel services.
Her work with the Ministry of Skill Development and Entrepreneurship has been particularly impactful, where she has played an instrumental role in integrating tourism and hospitality into state education boards across India. Mayal’s participation in global forums, including the G20 Tourism meet held in the Rann of Kutch in April 2023, further underscores her role as a key figure in international tourism policy discussions. At these high-level meetings, she engaged with world leaders, pushing TAAI’s vision for sustainable tourism and promoting India as a premier global destination.
Pioneering Women’s Empowerment in Tourism
As one of the most influential women in Indian tourism, Jyoti Mayal advocates for gender equality in the industry. Under her leadership, TAAI has actively worked in promoting women’s participation, within the organisation and across the broader tourism ecosystem. Currently, over 700 women are involved in leadership roles within TAAI, a direct result of Mayal’s dedication to fostering an inclusive environment where women can thrive.
Mayal’s initiatives have not only empowered women within the industry but have also set a benchmark for leadership in traditionally male-dominated sectors. She has consistently encouraged women to take up positions of authority, and her advocacy has helped shift the narrative surrounding women in tourism, transforming it from a male-centric domain to one where women can equally excel.
Forging New Paths in Domestic and International Tourism
Beyond policy and advocacy, Jyoti Mayal’s leadership has also focused on creating new growth opportunities. She played an instrumental role in organising TAAI’s Knowledge Conclave at the Statue of Unity, an event that showcased India’s domestic tourism potential. The conclave, held before the second wave of COVID-19, brought together over 220 members and served as a platform for discussing the future of domestic travel. This event, supported by the Gujarat government, exemplified Mayal’s ability to pivot from crisis management to strategic growth, promoting India’s domestic destinations to local and international audiences.
Internationally, her efforts to start new flight routes, such as the flights to Jaffna and Sri Lanka, have further expanded India’s tourism reach. By forging these connections, Mayal has strengthened ties between India and its neighbouring countries, enhancing cultural exchange and boosting tourism in both directions.
A Legacy of Change
In every aspect of her work, Jyoti Mayal has proven to be a leader with a vision for the future. Her ability to navigate the complexities of the tourism industry, advocate for policy changes, promote women’s empowerment, and champion sustainability sets her apart as a true ambassador of change. Mayal’s journey is a powerful reminder that true leadership isn’t just about managing crises but it’s about shaping the future. As Jyoti Mayal continues to lead TAAI and inspire the next generation of tourism professionals, her legacy of transformation will continue to leave an indelible mark on the industry she has dedicated her life to.