Three new super-premium whiskies hit Hyderabad market

ABD Maestro Pvt. Ltd., the luxury spirits arm of Allied Blenders & Distillers, has entered the Telangana market with three premium whisky brands — Aodh Irish Whiskey, Woodburns Contemporary Rare Indian Whisky and Yello Designer Whisky. Co-founded by actor Ranveer Singh, the company is targeting Hyderabad’s growing demand for super-premium alcoholic beverages.

Hyderabad: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers Limited (ABD), on Friday forayed into the Telangana market with the launch of AODH Irish Whiskey, Woodburns Contemporary Rare Indian Whisky and YELLO Designer Whisky. The ABD Maestro is co-founded by Bollywood superstar Ranveer Singh.

The Aodh is a classic Irish whiskey — triple-distilled for that famously smooth, easy-drinking character, while Woodburns is India’s award-winning pride and YELLO breaks the rules altogether — a bold, design-forward cross-continental blend of Scotch and Indian malts- crafted for the modern Indian.

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All three whiskies are available at leading retail outlets in Hyderabad, with Aodh priced at Rs. 3,470, Woodburns at Rs. 2,500 and YELLO at Rs. 2,630 respectively for a 750 ml bottle. The brands will also be available at premium bars and restaurants.

Announcing the debut in Hyderabad, ABD Maestro Managing Director, Bikram Basu said Telangana, and Hyderabad in particular, have evolved into a market where super-premium alcoholic beverage consumption is driven by consumers looking to drink better.