Saturday, Sep 30, 2023
English News
  • Hyderabad
  • Telangana
  • AP News
  • India
  • World
  • Entertainment
  • Science and Tech
  • Sport
  • Business
  • Rewind
  • ...
    • NRI
    • View Point
    • cartoon
    • Columns
    • Education Today
    • Reviews
    • Property
    • Videos
    • Lifestyle
E-Paper
  • NRI
  • View Point
  • cartoon
  • Columns
  • Reviews
  • Education Today
  • Property
  • Videos
  • Lifestyle
Home | Tech | Tiktok Inks New Licensing Deal With Sony Music

TikTok inks new licensing deal with Sony Music

TikTok and Sony Music will work together to support greater levels of TikTok user personalisation and creativity on the platform.

By IANS
Published Date - 11:38 AM, Tue - 3 November 20
TikTok inks new licensing deal with Sony Music
whatsapp facebook twitter telegram

San Francisco: Chinese short-video making app TikTok has announced a new licensing agreement with Sony Music Entertainment (SME).

As part of the deal whose financial details were not disclosed, TikTok will continue to offer songs from Sony Music artists for use by creators on its platform.

“With this deal, the TikTok creator community will have access to sound clips from Sony Music’s massive catalog of current hits, cutting edge new releases, emerging favourites, iconic classics and deep cuts from every genre of music for use in their TikTok content,” the company said in a statement late on Monday.

TikTok and Sony Music will work together to support greater levels of TikTok user personalisation and creativity on the platform, and drive new and forward-looking opportunities for fan engagement with SME’s artists and music.

“Short form video clips have developed into an exciting new part of the music ecosystem that contribute to the overall growth of music and the way fans experience it,” said Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment.

“TikTok is a leader in this space and we are pleased to be partnering with them to drive music discovery, expand opportunities for creativity and support artist careers”.

TikTok had already struck short-term licensing deals with Universal, Sony and Warner.

“We are thrilled to enter in to this agreement with Sony Music so that we can continue to work together to connect the incredible roster of Sony artists in the US and across the globe to new audiences and harness the power of TikTok,” noted Ole Obermann, Global Head of Music for TikTok.

The company said it would work with Sony to support “greater levels of TikTok user personalisation and creativity” and “drive new and forward-looking opportunities for fan engagement with SME’s artists and music.”

According to a Billboard report, TikTok will pay Sony a “notable increase” over its previous rights deal.

Telangana Today Whatsapp
  • Follow Us :
  • Tags
  • Hyderabad
  • Hyderabad Today
  • Music
  • Sony Music

Related News

  • Five-year-old boy kidnapped from Secunderabad railway station

    Five-year-old boy kidnapped from Secunderabad railway station

  • End your job search with DEET

    End your job search with DEET

  • Hyderabad sees 60% surge in housing supply

    Hyderabad sees 60% surge in housing supply

  • Centre’s disparity in Grant-in-aid funds to Telangana

    Centre’s disparity in Grant-in-aid funds to Telangana

  • Hyderabad: Man sentenced to 20 years imprisonment for raping minor

    Hyderabad: Man sentenced to 20 years imprisonment for raping minor

  • Telangana govt allots double-bedroom flat to late poet Alishetty Prabhakar’s family

    Telangana govt allots double-bedroom flat to late poet Alishetty Prabhakar’s family

Latest News

  • Trent Bridge’s pavilion end renamed after Stuart Broad

    6 mins ago
  • FinMin notifies Oct 1 date for implementing amended GST law provisions for e-gaming

    16 mins ago
  • India, Argentina sign Social Security Agreement

    25 mins ago
  • Apple to hire more people in UK to work on AI: Tim Cook

    35 mins ago
  • Electoral bonds are ‘legalised bribery’, says Chidambaram

    45 mins ago
  • Indian, US Army carry out joint tactical exercise in Alaska as part of Yudh Abhyas 2023

    55 mins ago
  • Asian Games: India loses in men’s and women’s roller skating final

    1 hour ago
  • Voting underway in Maldives presidential runoff

    1 hour ago

company

  • Home
  • About Us
  • Contact Us

business

  • Subscribe

telangana today

  • Telangana
  • Hyderabad
  • Latest News
  • Entertainment
  • World
  • Andhra Pradesh
  • Science & Tech
  • Sport

follow us

© Copyrights 2022 TELANGANA PUBLICATIONS PVT. LTD. All rights reserved. Powered by Veegam