Titan partners with Flipkart to launch new range of watches

The new sub-brand ‘Epic by Sonata' will be available on Flipkart beginning today

Hyderabad: Sonata, India’s largest selling watch brand from Titan Company, launched its new sub-brand ‘Epic by Sonata’, a value-fashion range of watches, in partnership with Flipkart.

Sonata has an annual sales volume of over 5.5 million watches and is sold through a retail network of over 8,000 dealers across India. Through this partnership, Sonata will connect with Flipkart’s registered and growing customer base of over 35 crore.

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Commenting on the launch and the partnership, Suparna Mitra, CEO, Watches and Wearables Division, Titan, said, “The partnership with Flipkart opens up opportunities in a dynamic and multi-category environment, with a captive trend-seeking and digital native audience.”

Nishit Garg, VP, Flipkart Fashion, said, “We will continue to address relevant consumer needs through meaningful collaborations and enable our partners to explore untapped potential, especially in emerging regions.”

Epic by Sonata presents watches with a price range starting at Rs 499, available on Flipkart.

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