Trusted brand Kinley launches campaign with MS Dhoni

Hyderabad: Kinley, Coca-Cola India’s trusted packaged drinking water brand, has unveiled its ‘Boond Boond Mein Vishwas’ campaign featuring Indian cricketer Mahendra Singh Dhoni to instill a feeling of ‘trust’ amongst its audiences and spread the message of “A little trust goes a long way”. The TVC showcases MS Dhoni’s arduous professional journey and gleams light […]

Hyderabad: Kinley, Coca-Cola India’s trusted packaged drinking water brand, has unveiled its ‘Boond Boond Mein Vishwas’ campaign featuring Indian cricketer Mahendra Singh Dhoni to instill a feeling of ‘trust’ amongst its audiences and spread the message of “A little trust goes a long way”.

The TVC showcases MS Dhoni’s arduous professional journey and gleams light on all those who instilled their confidence in him and unconditionally supported him through his journey.

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Commenting on the new campaign Karthik Subramanian, Director, Marketing, Hydration Coffee and Tea Category, Coca-Cola India and Southwest Asia said, “Trust has and will remain an everlasting human value. Kinley seeks to emphasize the beauty and power of this emotion and how it is central to the progress we all make in our own life. Place your trust in someone and watch them soar to new heights.”

Mahendra Singh Dhoni, former captain of the Indian national cricket team and star of the new Kinley campaign, said, “Kinley for decades has refreshed its consumers with the most trusted water in India. I am honoured to be a part of the brand’s new campaign, which I hope will strike a chord with the audiences and touch their hearts for its purity and integrity.”

The new campaign by the brand will be seen going on-air across prominent electronic channels in India, complemented by digital promotion efforts.

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