Usain Bolt sports 2026 RCB jersey in PUMA’s ‘RCBEverywhere campaign’
Eight-time Olympic medallist Usain Bolt appeared in the 2026 Royal Challengers Bengaluru jersey as part of PUMA’s #RCBEverywhere campaign. The initiative highlights global fan culture, with Bolt’s long-standing association with RCB and Virat Kohli strengthening the franchise’s global appeal.
Hyderabad: Eight-time Olympic medallist and World Record holder Usain Bolt is back showing his Royal Challengers Bengaluru fandom.
The world’s fastest man stepped out in the 2026 RCB jersey as sports brand and RCB sponsor PUMA India brings him in for its #RCBEverywhere campaign.
Dressed in the new kit, Bolt shared the moment on Instagram, pairing it with a throwback to the jersey he wore years earlier, when PUMA first brought RCB to him. A known cricket fan and long-time admirer of Virat Kohli, Bolt’s association with the team has grown steadily, shaped through PUMA’s global athlete network that brings together some of the biggest names across sport.
A PUMA Global Ambassador for over two decades, Bolt remains one of the brand’s most enduring icons across sport, culture and speed. This moment builds on that legacy, as PUMA continues to connect its athletes with fan cultures across markets. With #RCBEverywhere, the brand taps into a behaviour that already defines RCB fandom—taking the jersey beyond the stadium—and scales it through one of the most recognisable athletes in the world.
The Bolt–RCB connection dates back to 2021, when he first received the jersey and shared it with fans. His appearance alongside Virat Kohli and RCB players in a viral reel last year further cemented his place as a global superfan within the RCB community.
With Bolt at the centre of the latest rollout, PUMA pushes #RCBEverywhere further, using a global icon to show how far the jersey can travel. Fans joining the movement stand to win match shirts and tickets, while stepping into the same global conversation as the world’s fastest fan.
