WhatsApp rolls out new feature for businesses

“Creating collections of items in your catalog makes it easier for your customers to find the products and services they’re looking for,” the company said in a blog.

Hyderabad: Facebook-owned messaging app WhatsApp is launching a new feature for businesses. Called Collections, the feature makes it easy for users to shop for items using categories. The messaging platform is unveiling the catalog collections for small businesses globally from Friday.

It will allow businesses to organize items in catalogs by category so that it makes it easier for customers to scroll through the list of items available and they can directly go to the item they want to shop. “Creating collections of items in your catalog makes it easier for your customers to find the products and services they’re looking for,” the company said in a blog.

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WhatsApp first rolled out its Catalogs feature in 2019 to allow businesses to showcase their products and services to potential customers who could then browse photos and view prices. The catalogs effectively serve as a mobile storefront on WhatsApp — and one that can be operated without the need for a web page at all. The company then launched its Carts feature last year to make it easier for consumers to buy multiple items from a business and for merchants to keep better track of order inquiries and manage requests, TechCrunch reported.

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