Women’s cricket viewership hits new high after India’s World Cup win

Team India lifted their first ICC Women’s World Cup in 2025, drawing record-breaking viewership on JioHotstar and Connected TV. The historic win matches men’s cricket viewership, marking a milestone in the growth and popularity of women’s cricket in India

Hyderabad: Team India created history at the ICC Women’s Cricket World Cup India 2025, lifting their first-ever ICC Women’s World Cup trophy on Sunday. JioHotstar also set new benchmarks for engagement and reach, with record-breaking viewership that reflects the beginning of a new era for women’s sport and cricket broadcasting in India, one where women’s cricket stands proudly alongside the game’s biggest stages.

The final match of the quadrennial showcase attracted a staggering 185 million users on JioHotstar, equalling the viewership of the ICC Men’s T20 World Cup 2024 Final and exceeding the average daily reach of the TATA IPL. Overall, the tournament recorded a reach of 446 million, the highest ever for women’s cricket, greater than the combined total of the last three ICC Women’s World Cups, marking an extraordinary milestone in the evolution of women’s cricket viewership in India.

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The Women in Blue’s final act drew a peak concurrency of 21 million viewers as Harmanpreet Kaur’s team became the first Asian team to lift the ICC Women’s Cricket World Cup.

In another record, 92 million tuned in to watch the historic clash on Connected TV (CTV), equalling the CTV viewership of the ICC Men’s T20 World Cup 2024 Final and the ICC Men’s Cricket World Cup 2023 Final. The surge reflects a significant shift in viewing habits and highlights the growing adoption of digital, large-screen sports consumption across India.

Ishan Chatterjee, CEO – Sports, JioStar said, “The ICC Women’s Cricket World Cup India 2025 has reaffirmed the growing stature of women’s cricket in India. The exceptional quality of cricket on display, especially the Indian team’s incredible performance, has driven record-breaking viewership and attracted a larger, more passionate fan base than ever before.”

“This marks an important shift for women’s cricket. It is no longer just being watched; it is being celebrated by millions. It is inspiring a new generation of fans, athletes, and brands to stand behind the sport. This success is a collective achievement of ICC and BCCI for their vision, the players for their outstanding performances, the fans for their unwavering support, and the brands that have championed women’s cricket.”