Aamir Khan’s next film to release on YouTube?

This new model could change how Indian films are released.

Hyderabad: In a first for Bollywood, Aamir Khan is skipping big streaming platforms like Netflix, Amazon Prime, and Disney+ for his next film Sitaare Zameen Par. Instead, he’s choosing a bold new path, YouTube Pay-Per-View (PPV).

The film will first hit theatres. Later, viewers can watch it online by paying directly on YouTube. This move marks the first time a big Bollywood film will use YouTube’s PPV model. No monthly subscriptions. No OTT platforms. Just pay once and play.

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By avoiding OTT deals, Aamir Khan plans to keep full control over pricing, release dates, and audience data. More importantly, it lets him keep most of the money, without giving a share to platforms.

This new model could change how Indian films are released. It opens the door for smaller or independent films to also reach a wide audience directly, without middlemen.

Sitaare Zameen Par deals with mental health, a subject that needs attention and wide reach. The film is directed by R S Prasanna, and is slated for release on June 20. Alongside Aamir Khan, the cast includes Genelia Deshmukh, Vedant Sharma, Simran Mangeshkar, Dolly Ahluwalia and Brijendra Kala.