‘Aayega India’ anthem boosts Team India’s spirit for Olympics 2020

The campaign featuring boxers MC Mary Kom and Vikas Krishan Yadav along with table tennis player Manika Batra was shot in Pune and Patiala during the training sessions of the athletes.

In what is sure to be a big boost for Team India which is going to compete at the Tokyo Olympics to be held from July 23 to August 8, INOX Group has released an anthem ‘Aayega India’ that is replete with the pride all Indians feel for the athletes. Conceptualised and developed by EBC Originals, the anthem is produced in Hindi, Tamil and Telugu language.

The video captures the millions of dreams and prestige that the Indian athletes represent when competing in tournaments like these. It shines a light on how each game brings a new identity to an individual.

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The campaign featuring boxers MC Mary Kom and Vikas Krishan Yadav along with table tennis player Manika Batra was shot in Pune and Patiala during the training sessions of the athletes. The one minute 48 second video shows Mary, Vikas and Manika prepping for their matches building their strength and endurance for the games.

INOX Group is associated with the India Olympics Association (IOA) as an official sponsor of the Indian Olympic Team to the Olympic Games Tokyo 2020. “With our campaign ‘Aayega India’, we aim to take this emotion to an all-new level. We want Team India to know that the entire country takes pride in all their endeavours and stands with them as they set themselves up for this momentous event. We are proudly looking forward to the Indian contingent scaling new heights at Tokyo 2020,” said Siddharth Jain, director, INOX Group.

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