Adah Sharma named PETA India’s 2024 Person of the Year for championing animal rights

Sharma participated in an impactful anti-leather campaign for the organization, where she portrayed being “skinned alive” to highlight the immense suffering endured by over 1.4 billion cows, sheep, goats, and countless other animals who are brutally killed each year for their skin.

Hyderabad: The People for the Ethical Treatment of Animals (PETA) India has named actress Adah Sharma as its 2024 Person of the Year. In 2024, Adah Sharma partnered with PETA India to gift a life-size mechanical elephant to a Kerala temple in recognition of its compassionate decision never to own or hire live elephants for ceremonies.

Sharma also starred in a campaign against leather for the group, in which she appeared to be “skinned alive” to call attention to the suffering of more than 1.4 billion cows, sheep, goats, and millions of other animals who are violently slaughtered each year for their skin.

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She actively encourages her nearly 10 million Instagram followers to embrace animal-friendly clothing – and previously modelled the sustainable styles in PETA India’s first-ever vegan fashion lookbook.

“Whether she’s championing plant foods, cruelty-free fashion, fighting to end the exploitation of elephants and horses, or fostering empathy for birds, Adah Sharma never misses an opportunity to speak up for animals,” says PETA India, vice-president, Celebrity and Public Relations, Sachin Bangera.

“Once you realise the many similarities we share with other animals, who each feel love, pain, joy, and fear just as we do, it’s only natural to want to do everything in your power to spare them from suffering,” said Adah Sharma.