Hyderabad: Aiosell, which provides a fully-automated revenue management system, uses artificial intelligence and machine learning to help the Covid-hit hospitality industry to set and maintain dynamic pricing and achieve revenue optimisation, resulting in improved occupancy, reduced operational costs and profit maximisation.
The company’s system uses several internal and external factors to determine rates real-time (occupancy, demand, lead-time, competition, seasonality, weekday, time of booking, etc), using automation and artificial intelligence to connect to all online distribution channels and result in maximising revenues and occupancy for the hotels.
Siddharth Goenka, founder & CEO, Aiosell, told Telangana Today “I have started developing the system four years back. Initially, the focus was on pricing strategy and gradually we realised that hotels needed support across operations and connecting to their distribution channels. We have simplified the technology for hotel owners to enhance their profits. We today cater to both standalone as well as domestic hospitality chains (with about 20 properties). Almost 70 per cent of our clients are small and medium players. Our platform helps them to tackle Covid-induced challenges and keep pace with the changing online trends with the help of our analytics.”
“We observe that serviced apartments in cities are seeing a decline due to Covid. Business travel took a hit for almost 15 months while leisure stay has remained neutral which has helped resorts to retain their demand levels intact, as they are located on the outskirts of the cities. Vacation rentals and home-stay segments in leisure have become marketable now. We are looking at these segments and several new avenues in future,” he added.
Aiosell primarily integrates with several property management systems and channel managers across the world to offer a fully automated, all-in-one hotel technology solution that can increase business for hotels. It receives bookings real-time from the online travel agencies and pushes them back to the hotels, thereby creating a complete automation cycle that boosts the hotel’s productivity and reduces its costs.
In future, digitisation will happen — from managing the hotels to selling the rooms, making a bill to taking care of customer engagement, with the help of internet of things or augmented reality, the Indian School of Business alumnus said.
“We have been catering to over 200 hotels across multiple cities spread over 15 countries. Hyderabad has done better than many other cities in India as the impact of lockdown has been minimal. We have a partnership with Manjeera hotels in the city. About 70 per cent of our business comes from India while 30 per cent comes from overseas markets such as Southeast Asia, Africa, Middle East, Europe and the US. Post-Covid, the market is going to reinvent itself and we are geared up with the right solutions that the hospitality sector will need,” Goenka added.