Amazon launches Creator Connections in India

Amazon has launched Creator Connections in India to link eligible creators with relevant brand campaigns and offer additional earning opportunities. The programme will be rolled out in phases to Amazon’s creator community, which already has more than 1.65 lakh members.

Hyderabad: Amazon on Tuesday announced the launch of Creator Connections in India, a new program designed to connect eligible creators directly with relevant brand campaigns and enable them to unlock additional earning opportunities through performance-led engagement. The program will be rolled out in a phased manner to creators from across Amazon’s growing creator community of more than 1.65 lakh creators.

Creator Connections simplifies how creators participate in brand collaborations by recommending campaigns based on their profile, audience, and content, while also allowing them to browse campaigns aligned with their interests.

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More than 1.65 lakh creators are already part of the Amazon Influencer Program and are helping customers discover products and make more informed shopping decisions.

Amazon Emerging Countries Social Commerce head Nidhi Thakkar said creators today are looking for monetisation opportunities that are transparent, rewarding and aligned with the value they create for their audiences.

“Ahead of the festive season, we have introduced Creator Connections designed to make that journey simpler by connecting eligible creators with relevant brand campaigns that match their content and interests. By rewarding both engagement and conversions, we are helping creators unlock more meaningful earning opportunities while continuing to create authentic content that their audiences trust,” she added.