Ashes sets new records for crowds, viewership and digital engagement
Australia’s Ashes triumph delivered record-breaking attendances, broadcast viewership and digital engagement nationwide. More than 8.59 lakh fans attended the Tests, while television and online platforms recorded their highest-ever figures during the iconic series.
Hyderabad: Australia’s 4-1 victory in the NRMA Insurance Ashes captivated the nation with record viewing audiences, attendances and digital engagement across the country with 859,580 people attending Ashes Tests with an average crowd of 47,754 over 18 days of cricket.
An interim daily average audience of 1.763m across the Ashes series, up 20% YoY and the highest-rating Test series in the Foxtel and Seven simulcast broadcast era, 3.8 milliion Australians visited cricket.com.au and the Cricket Australia Live app amid record levels of digital engagement across the Ashes series
The series concluded before an all-time record SCG total attendance of 211,032 as Australia won the fifth Test by five wickets on Day 5 in front of 25,847 fans.
A total of 859,580 people attended – the third highest for any Test series in Australia. The average crowd of 47,754 over the 18 days of play was the highest for any series in Australia, exceeding the 41,894 for last season’s Border-Gavaskar Trophy Series.
Some of the highlights included Perth Test seeing a record total attendance of 101,514 set in two days, which included the largest single day Test match crowd in Perth of 51,531 on Day 1, Brisbane the second largest total attendance for a Gabba Test of 137,152, Adelaide a record total attendance for a Test Match at Adelaide of 223,638 and the largest single day Test match crowd in Adelaide of 56,298 on Day 1, Melbourne a record crowd of 94,199 for any cricket match played in Australia exceeding the 93,013 for the 2015 ODI World Cup final. This was part of the record single total day attendance for cricket in Australia of 162,408 on Boxing Day including 25,589 for the Stars v Sixers and 42,620 for the Scorchers v Hurricanes. And Sydney had a record total SCG attendance of 211,032.
