‘Baby’ outperforms ‘Arjun Reddy’ in lifetime collections

'Baby' Creates Unprecedented History as Telugu Cinema's Biggest Hit in Terms of ROI. The Film Sets a Solid Benchmark and Remains the Obvious Audience Choice, Even Amidst New Releases.

Mumbai: ‘Baby’, a small film which stars Anand Deverakonda, Vaishnavi Chaitanya, and Viraj Ashwin in lead roles, and has been directed by Sai Rajesh, is creating a sensation at the box office. Despite the overwhelming gush of monsoon, the film continues to make a massive impact at the box office.

The film is extremely strong on weekdays with terrific bookings all over. In just 11 days, the film collected close to Rs 70 crore gross and surpassed the Vijay Deverakonda-starrer cult hit, ‘Arjun Reddy’, in lifetime collections. Registering such a collection in a post-pandemic world is a huge feat.

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In terms of ROI, ‘Baby’ is the biggest hit in the history of Telugu cinema. This is phenomenal and unprecedented. The film is setting a solid benchmark, and even with the new releases, it remains the obvious choice for the audience. Moreover, the film has already become the highest-grossing film in the careers of both Anand Deverakonda and Sai Rajesh.

Producer SKN, who achieved the biggest blockbuster with this film, expressed his happiness, saying, “Thanks for the overwhelming love and support for our cult blockbuster, Baby. It is a rare phenomenon to see housefull boards even in rains, and the film is also raining collections.”

He added, “I previously produced Vijay Deverakonda’s ‘Taxiwala’, which was a super hit film. I am delighted to deliver blockbusters to both brothers under our banner Mass Movie Makers.”

Not only is the film excelling in terms of collections, but it is also receiving great appreciation from top filmmakers, actors, and critics. Vijay Deverakonda praised the whole team during the success celebrations, while actress Raashi Khanna attended the screening and delivered an emotional speech.

The ‘Pushpa: The Rule’ team also loved the film. Director Sukumar, who is currently busy with the much-awaited ‘Pushpa: The Rule’ praised the ‘Baby’ team and posted a review on social media. Icon star Allu Arjun loved the film so much that he attended the appreciation meet and spoke for more than 30 minutes about the film. Rashmika Mandanna was the surprise guest at the premiere and posted her review on Twitter, and was also spotted shedding tears as she was moved by the movie.

In the Telugu film industry, it is very rare to witness small-scale and low-budget films collecting huge numbers at the box office. However, this cult blockbuster, ‘Baby’ has collected unimaginable numbers and broken all records with its content.

Directed by Sai Rajesh, the film has become a big hit at the box office, garnering massive collections. It is produced by SKN under the Mass Movie Makers banner.